Marketing Tips For Small Businesses

by Lillian Connors 

It is hard for a small business to leave a good impression on wider audience next to the huge well-established corporations. Smaller business usually means less finances, what leads to poorer marketing that cannot compete with larger and more successful ones. Here are some tips and tricks on how to advertise your small business with limited means and funds.

Read the article here: http://bizzmarkblog.com/marketing-tips-small-businesses/#.VWjNXhxwr1k

Staph Infection - Are you at risk?

Have you ever had a fear of entering a hospital for what the doctor told you would be a routine procedure only to learn that when you were all done you caught an infection.  Or perhaps your child was playing at the local playground and then came down with a skin rash only to find out it was some type of infectious disease. 

These are real fears that many people have, but most are not even aware of the potential dangers or what preventive measures could be taken to protect themselves and their loved ones.

Today we have as our guest Dr. Roberto Posada, MD, an expert in infectious disease to talk about S. Aureus or more commonly known as a Staph Infection.

Listen now!: http://www.blogtalkradio.com/findatopdocradio/2014/05/13/staph-infection--are-you-at-risk

Dr. Roberto Posada, MD

Dr. Roberto Posada is an Associate Professor of Pediatrics and Infectious Diseases at the Icahn School of Medicine at Mount Sinai. He received his medical degree from Pontificia Universidad Javeriana and completed his residency and fellowship at the Pediatrics Montefiore Medical Center. He is a Pediatric Infectious Disease Specialist with more than 15 years of experience in the field.

Dr. Posada is certified by the American Board of Pediatrics in Pediatrics and Pediatric Infectious Diseases. He has been recognized on numerous occasions by the National Committee for Quality Assurance for the Patient-Centered Medical Home Recognition Program as well as the Physician Practice Connections Recognition Program.

Online Patient Reviews: 6 Strategies For Doctors - informationweek.com

Like other public-facing businesses, doctors will have to address angry comments, fake reviews, and other downsides of the digital age. Unlike many other industries, however, healthcare providers are constrained by HIPAA regulations. Fortunately, they do have some options available that allow them to leverage or control online reviews.

1. Ask for raves. When one patient writes a negative review, some offices ask favorite patients to combat that post with their own thoughts on the doctor's services, waiting room times, and courtesy. Because scores typically are based on averages, satisfied patients' reviews will balance out the lone malcontent.

2. Contact the complainer. If a patient posted negative feedback after a visit, contact him to see if the office can do anything to improve the situation. Many review sites allow a service provider to privately message a reviewer without revealing the identity of the person who complained. If the person doesn't respond or is unreachable, accept fault, apologize, or explain. An unusually long wait could have been because the doctor was called to the emergency room for a critical patient or for an early delivery, for example. 

Read the rest of the article at: http://www.informationweek.com/healthcare/patient-tools/online-patient-reviews-6-strategies-for-doctors/d/d-id/1113911

Our in-office kiosk can syndicate your reviews to the internet. Get new patients walking through the door!:  FindaTopDocReviewApp.com.

The Doctor's Workout with Dr. Tom Kleeman

The benefits of physical activity are immense. According to the CDC, exercise can reduce your risk for heart disease, diabetes and even cancer as well as improve your mental health and increase your chances of living a longer life.

Our host, Anthony Figliola sits down with Cancer Survivor, Orthopaedic Surgeon and MDfitness originator Dr. Tom Kleeman, MD to talk about "The Doctor's Workout." This workout is a full-body exercise program for men and women over age 45 to prevent health issues as well as assist in treatment.

http://thedoctorsworkout.com

Dr. Tom Kleeman, MD

Tom Kleeman graduated with his medical degree from the Yale University School of Medicine in 1981 and remained at Yale for a residency in Orthopedics until 1986. Tom obtained a fellowship in Spine Surgery at the University of Maryland in 1992 during which time he was involved in research and helped the writing of a textbook. He then returned to New Hampshire where he started a Spine Center affiliated with Catholic Medical Center. In 1995 he founded the New Hampshire Neurospine Institute.

Dr Kleeman has been involved in several FDA studies and has published many journal articles and lectured extensively in the United States and Internationally. With the help of his wife Anne he has become dedicated to the use of exercise and good nutrition as a means of maintaining quality of life during the aging process while preventing or aiding in the treatment of many common illnesses such as diabetes, hypertension, obesity, and cancer.

Dr. Kleeman is also a cancer survivor who has found the benefits of exercise instrumental in his own recovery.  Tom is also an instrument rated pilot devoting his free time to volunteering for Angel Flight, an organization dedicated to helping transport patients from rural areas to major cities where they can receive treatment.

Listen now!: http://www.blogtalkradio.com/findatopdocradio/2014/04/29/the-doctors-workout-with-dr-tom-kleeman

Happy Nurses Week!

Thanks Nurses for dedicating your time and effort to serving our communities!

13 Best Practices for Building Solid Small Business Operations

Running and scaling a business will always be challenging. But having a solid foundation of smoothly operating practices underlying your company can make it much easier.

To find out how successful entrepreneurs were building their operations, we asked 13 founders from Young Entrepreneur Council (YEC) the following question:

“As a business owner, what do you feel is most important when it comes to building solid small business operations?”

Here’s what YEC community members had to say:

1. Setting Team Expectations

“Setting proper team expectations and accountability has become one of the most impactful things to my business. Twice a month we bring all managers and executives together for a big meeting to discuss each department and their accomplishments and challenges. It is also a time for other departments to give feedback to management. At the end of these meetings, everyone leaves with follow-up tasks.” ~ David Schwartz, EMMDeavor (DBA Qruber) & Wireless Watchdogs

2. Managing Without Ego

“Many CEOs, COOs and executive level staff have various methods that they swear are the best ways of doing things. But what many people don’t take into account is that there are other variables at work, such as the dynamics of the company and the people within it. Solid operations come from management who can admit when their systems are failing and are willing to change to improve.” ~ Travis Steffen, Cyber Superpowers

READ MORE:  http://smallbiztrends.com/2014/06/best-practices-small-business-operations.html

Debunking Myths About Laser Spine Surgery

Ever had back pain? It is amongst our society's most common medical problems. Within a 3 month stretch nearly 1 out of every 4 adults in the US experience at least 1 day of back pain. Factors such as your age, fitness activity and job can all attribute to back pain amongst other risk factors.

So what are the treatment options available to us today and how effective are they? Our host Anthony Figliola sits down with Dr. Richard Richley, a pioneer of laser endoscopic techniques to debunk the myths surrounding laser spine surgery, discuss conventional methods vs. cutting edge laser spine surgeries for treating back pain as well as what you should be looking for when trying to find a surgeon.

Listen now!: http://tobtr.com/6311049

RICHARD C. RICHLEY, M.D.

Richard C. Richley, M.D. is a board certified orthopedic surgeon. His practice began in San Diego in sports medicine in affiliation with the Chargers, the Padres, the Clippers basketball team, and the Mariners hockey team. In 1991, he established the Laser Spine & Joint Surgery Institute of California. Dr. Richley obtained certification in Holmium CO2 lasers and erbium lasers, and began a program of minimally invasive spine surgery as a pioneer and developer of endoscopic and minimally invasive spine surgery.

During the next 20 years, he traveled to many places, including Bogotá, Columbia, Lima, Peru, Wels, Austria, Brussels, Belgium, United Arab Emirates, Ober, Austria, Acapulco, Mexico, and Cairo, Egypt, working with physicians throughout the world in modern endoscopic and minimally invasive laser-assistive spine surgeries.

His primary office is in San Diego, California, and he can be contacted at 858-731-8146 or 858-643-5650. Visit the California Laser Spine Center website.